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CONTENT STRATEGIST/MANAGER
We provide strategic and creative management and will lead the content strategy effort for your website. We will be responsible for developing and executing a content roadmap that drives user engagement and business growth through high-quality, optimized digital experiences. We have a strong understanding of SEO best practices and proven expertise in content optimization.
What We’ll Do:
- Develop and oversee a strategic content roadmap that supports your business growth and product offerings
- Define and own product life cycle: From market research to scoping and requirements definition, UI and UX, KPIs, and working with the R&D teams
- Define requirements, user stories, and acceptance criteria for product functions and features
- Drive the overall site experience by aligning messaging and user journeys with product and business objectives
- Ensure content is optimized for search engines and user engagement
- Collaborate with designers, developers, and marketers to deliver high-quality website content
- Analyze content performance using data analytics to identify growth opportunities and drive content strategy
- Establish clear content requirements, user stories, and acceptance criteria
- Utilize adoption metrics, usage data, and business outcomes to gauge the impact of content initiatives
- Engage with sales, marketing, and users to gather market insights and feedback
