Marketing Plans
We understand marketers often struggle to develop comprehensive strategic plans due to their fast-paced and dynamic work environment. Constant interruptions from other departments and the need to quickly adapt to new priorities can make allocating time for focused strategic planning challenging. This lack of a documented strategy can lead to inconsistent marketing efforts, inefficient use of resources, and difficulty in measuring effectiveness and achieving long-term goals.
MARKETING EFFECTIVENESS
Operating without a strategic marketing plan can significantly hinder your business’s success. Knowing this, it’s surprising that, according to HubSpot, 41% of marketers lack a documented strategy, proven to reduce overall marketing effectiveness and impede the ability to adapt to market changes.
OUR COMPREHENSIVE GUIDES ARE INFORMATIVE AND ENGAGING
We understand that every client has different preferences and requirements.
Some clients appreciate a plan rich with charts and diagrams that visually convey strategies and results. Others prefer a streamlined format where the research and data that underpin the plan are separated from the main content, allowing for a clearer focus on the actionable steps. We will develop your marketing plan with your unique needs in mind.
Our marketing plans are not just documents; they are comprehensive guides designed to drive your business forward. We combine thorough research, insightful analysis, and creative design to produce plans that are both informative and engaging. Whether you need a high-level overview or a detailed strategy, we ensure that your marketing plan aligns perfectly with your goals and expectations.
When you work with Bright Lark, get a marketing plan that is as unique as your business.
Here’s a sample of the contents you might find in one of our plans:
- Current Web trends
- Our Discovery Process
- SEO Site Audit and Evaluation
- Keyword Research
- Strategic Positioning
- Multi-Channel Digital Marketing Strategy
- Customer Personas
- SWOT Analysis
- Content Production Workflow
- Recommended Marketing Budget
- Implementation Timeline
- Measurement Method
- Summary of Our Recommendations
