Custom Illustration
Bright Lark offers digital illustration services for times when stock illustration or photography just won’t work. Illustration refers to a visual representation created to clarify, decorate, or explain something, such as a story, , or scientific, technical, or educational material. The goal of illustration is to convey information and ideas in a way that is appealing, engaging, and easily understood by the intended audience.
There are also instances when you need an illustration in your brand colors, or want to represent something not commonly seen with the naked eye like microscopic images, conceptual images, or plans for signage or décor that would be too expensive and time consuming to mock up. Successful marketing grabs people’s attention, and a proven approach is to utilize custom illustration.
CREATING UNIQUE VISUAL STORIES
Without a well-defined brand identity, businesses can find it challenging to communicate their value effectively and foster customer loyalty. A consistent and clear brand identity not only helps in differentiating your business but also builds trust and recognition over time. According to a study by Lucidpress, consistent brand presentation across all platforms can increase revenue by up to 23%.
Bright Lark will help you create a strong, recognizable brand identity that aligns with your core values and resonates with your target audience.
THE IMPACT OF CUSTOM ILLUSTRATIONS
Custom digital illustrations add a personal touch to your brand’s visual identity, making it more memorable and engaging. According to a study by Venngage, original graphics and illustrations perform better than other visual content types, driving more engagement and shares. By incorporating custom illustrations, you can enhance your brand’s uniqueness and connect with your audience on a deeper level.
At Bright Lark, we specialize in creating bespoke digital illustrations that capture your brand’s essence and communicate your message effectively.
OUR ARTISTIC APPROACH TO ILLUSTRATION
We understand that every brand has its own story to tell, and our custom illustration services are designed to bring that story to life. From concept to final artwork, we ensure that each illustration is crafted to meet your specific needs and align with your brand identity.
TAILORED ILLUSTRATIONS
Our illustrators work closely with you to create custom artwork that reflects your brand’s personality and resonates with your audience. Whether you need whimsical characters, detailed infographics, or intricate patterns, we tailor our illustrations to fit your unique vision and goals.
VERSATILE AND IMPACTFUL
Custom illustrations can be used across various platforms and mediums, enhancing your brand’s visual consistency and impact. We create illustrations that are versatile and adaptable, ensuring they look stunning whether they’re on your website, social media, marketing materials, or packaging.
OUR ILLUSTRATION PROCESS
Our comprehensive illustration process is designed to deliver high-quality, custom artwork that meets your expectations and elevates your brand. Here’s an example of our approach:
Design and Refinement
Based on our initial concepts, we create detailed illustrations and work closely with you to refine them. This stage involves feedback and revisions to ensure the final artwork aligns perfectly with your vision.
Finalization and Delivery
Once the illustrations are finalized, we prepare and deliver the high-resolution files in the required formats. We also provide guidance on how to best use and integrate the illustrations into your branding efforts.
Here’s an example of what’s often included in our custom illustration packages:
Concept Development
- Brainstorming Session
- Brand Color Palette
- Mood Boards / Style Selection
Illustration Work
- Initial Sketches / Review
- Drawing, Painting or Photography Work
Finalization and Delivery
- Prep of Multiple Formats (PNG, SVG, AI, etc.)
- Delivery of High-Resolution Files
At Bright Lark, we believe in the power of custom digital illustrations to make your brand stand out and connect with your audience. Our collaborative and personalized approach ensures your illustrations are not only beautiful but also meaningful and effective.
