PROJECT INFORMATION
Launching a Biotech Startup Into a Globally Recognized Position in the NGS Space
During an 18-month period, Bright Lark served as seqWell’s dedicated strategic creative partner collaborating with the internal marketing team on the execution of a comprehensive, multi-channel, strategic marketing plan that included the launch of three products and an enhanced service offering while ensuring a unified brand message.
The Challenge
The Next Generation Sequencing (NGS) space is dominated by big players like Illumina, Thermo Fisher Scientific, Roche, and PerkinElmer. It’s also driven by researchers who are skeptical by nature and rely heavily on proven products to carry out their projects with the least amount of risk. We knew that high-quality visuals would be necessary to position seqWell as a company scientists could trust and to appear more established and fiscally strong.
The Solution
- Creative assets for ad campaigns on Google, Microsoft (Bing), YouTube, X (formerly known as Twitter), and LinkedIn
- Product photography
- Logo design and naming of quarterly newsletter, The seqWell Scope
- Custom illustrations for bi-monthly blogs
- Graphic design for social media channels including LinkedIn, X, Instagram, Facebook, and Pinterest.
- Promotional graphics for webinars and events
- Design for all new website landing pages.
- Design for sales tools including product flyers and technical notes
- Creative assets used in email marketing including e-signatures
- Video production assistance which included music selection, editing, and title cards.
- Creative direction for exhibitor booth and pull-up banners
- Design for custom swag to promote the launch of ExpressPlex during AGBT General Meeting
The Results
These efforts led to the following results within 18 months:
Top of the page rankings for paid and organic search on Google
20% increase in website traffic
An increase in organic traffic from 12% to 34%
24% increase in lead generation with a 39% conversion rate (MQL to SQL)
32% increase in online sales through optimized webstore
30% increase in LinkedIn followers with an average engagement rate of 7.6%
24% increase YOY in off-the-shelf revenue
Throughout this comprehensive collaboration, Bright Lark played an instrumental role in elevating seqWell’s presence in the NGS space. From high-quality visuals and strategic ad campaigns to engaging social media content and impactful event promotions, our boutique creative agency contributed to nearly every aspect of seqWell’s marketing efforts.
For a deeper dive into our work and the impressive results achieved, please click the link below to read more.
