PROJECT INFORMATION
Marketing for Summer at Sandy Spring
We began with a marketing plan, laying out our overall strategy for the year from the close of camp in late August to the opening of camp in June of the following year. The website, which at the time was getting very little traffic. Most of the information was gathered by contacting the camp office and talking to the administrative staff and counselors. We decided to make the website the hub of all the material. Soon, it was clear we needed to develop a complete library of marketing materials.
THE CHALLENGE
- Conceptualize and develop marketing campaigns to increase camp registration and retain existing customers.
THE SOLUTION
- Developed annual digital marketing plans
- Conducted marketing campaigns
- Redesigned the website - See our web development page
- Generated regular email blasts to leads and customers -See our email marketing page
- Wrote and designed a weekly camp newsletter
- Developed the social media channels
- Produced a library of promotional photography
- Produced weekly promotional videos
- Wrote and designed print advertising and promotional flyers
- Created Digital Paintings for 10' x 30' digitally printed roadside murals
