Bright Lark
A Case Study
When Marketing a Summer Camp Includes Everything
We began with a marketing plan, laying out our overall strategy for the year from the close of camp in late August to the opening of camp in June of the following year. The website, which at the time was getting very little traffic. Most of the information was gathered by contacting the camp office and talking to the administrative staff and counselors. We decided to make the website the hub of all the material. Soon, it was clear we needed to develop a complete library of marketing materials.
Digital Marketing Plans
Weekly updates to the homepage slider, promo tiles encouraging early enrollment, new web pages recruiting counselors, addressing safety protocols, an interactive campus map, transportation information, developing printable forms and waivers, promoting workshops, specialty camps, themed weeks, and sharing a daily photo gallery.
Marketing plans identify all workstreams and reporting metrics.
Website Development
Weekly updates to the homepage slider, promo tiles encouraging early enrollment, new web pages recruiting counselors, addressing safety protocols, an interactive campus map, transportation information, developing printable forms and waivers, promoting workshops, specialty camps, themed weeks, and sharing a daily photo gallery.
Website homepage featuring custom photography and illustration.
Social Media Marketing
Weekly updates to the homepage slider, promo tiles encouraging early enrollment, new web pages recruiting counselors, addressing safety protocols, an interactive campus map, transportation information, developing printable forms and waivers, promoting workshops, specialty camps, themed weeks, and sharing a daily photo gallery.
Examples of social media posts from Instagram.
Email Campaigns
Weekly updates to the homepage slider, promo tiles encouraging early enrollment, new web pages recruiting counselors, addressing safety protocols, an interactive campus map, transportation information, developing printable forms and waivers, promoting workshops, specialty camps, themed weeks, and sharing a daily photo gallery.
Digital Advertising Campaigns
Weekly updates to the homepage slider, promo tiles encouraging early enrollment, new web pages recruiting counselors, addressing safety protocols, an interactive campus map, transportation information, developing printable forms and waivers, promoting workshops, specialty camps, themed weeks, and sharing a daily photo gallery.
Print Advertising
Weekly updates to the homepage slider, promo tiles encouraging early enrollment, new web pages recruiting counselors, addressing safety protocols, an interactive campus map, transportation information, developing printable forms and waivers, promoting workshops, specialty camps, themed weeks, and sharing a daily photo gallery.
Video Production
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Print Advertising
Weekly updates to the homepage slider, promo tiles encouraging early enrollment, new web pages recruiting counselors, addressing safety protocols, an interactive campus map, transportation information, developing printable forms and waivers, promoting workshops, specialty camps, themed weeks, and sharing a daily photo gallery.
Bright Lark Marketing is a small marketing firm that also provides project-by-project creative services such as copywriting, graphic design. illustration, photography, web development, and video production services.
Contact Info
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