Kellie Faulkner

"Strategy is about making choices, trade-offs; it's about deliberately choosing to be different." ― Michael Porter

Marketing Automation
Generating ideas people write down.

Kellie's Profile

Prior to the last twelve years of her career developing global marketing and recruitment strategies for schools and universities, Kellie's fascination with technology and process improvement led her to establish a home-grown customer relationship management system to manage and rank sales leads before most businesses knew what a CRM was.

Since then, she has consulted several clients on choosing and implementing a marketing automation system and continues to present nationally on this topic, as well as the important role data plays in marketing strategy.

Her previous admissions experience with Full Sail University, Berklee College of Music's online school,, and New England Academy, along with her involvement in the launch of a Boston start-up called, Private School Innovator, speaks directly to her capacity to help universities and private high schools remain competitive and identify their differentiators in both domestic and international markets.

In addition to her work in academia, Kellie's extensive career includes experience with tech start-up's, healthcare, film and television, and the fitness industry.

Kellie is a creative copywriter and an inventive strategist. Her natural ability to connect with people and her passion for discovering the untold story of the brands she works with is what sets her apart.